Many industries have special credentials that are widely accepted as marks of excellence or accomplishment.In finance it’s certified public accountant. In consulting it’s professional engineer. In corporate management, it’s master of business administration. In my former profession, there were two credentials: accredited in public relations and certified business communicator.Letters after the name don’t necessarily mean someone is exceptionally competent. They do mean the person cares enough to have studied to learn the ins and outs of the industry and pass a challenging exam. And so they tend to get noticed by prospective employers. They tend to be held by a
