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The lack of respect that comes to wastewater treatment plants and the profession starts with what we call ourselves. If we call our workplace a sewage plant and call ourselves wastewater operators, what is the public supposed to think? Names have power. The Fire Chief Project is partly about describing the industry in more positive ways. Some entities already understand the need to do this – a few have for quite some time. Consider, for example, the national group that represents major cities and utilities that keep our waterways clean. A few years ago, that group was known as the Association of
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