Visitors to Alexandria (Virginia) Renew Enterprises don’t have to wait long to learn about the organization that keeps area waterways clean.
Essential messages greet them the minute they step in the door of the six-story Environmental Center. An Educational Lobby contains colorful, interactive displays about renewal of the waterways, renewal of resources, and more.
The lobby is a physical representation of the brand identity of Alexandria Renew Enterprises (AlexRenew for short), formerly called the Alexandria Sanitation Authority. The brand reflects the vision of the organization’s CEO, Karen Pallansch, P.E., BCEE, and the board of directors.
The AlexRenew branding was introduced in
