Entries Tagged Branding

The newly branded Clean Water Professionals of Kentucky & Tennessee looks to start a movement to lend the industry greater stature and more respect.

How long before the industry’s default position is to emphasize ‘clean water’ instead of ‘wastewater’ or ‘sewage’? It’s time to stop taking baby steps.

Hatfield Award winner Tom Sigmund leads NEW Water’s initiatives to bolster resource recovery and curb phosphorus in its watershed.

An Educational Lobby at Alexandria Renew Enterprises helps fulfill a vision of community engagement and waterway connections.

The welcome sign in front of your facility can give visitors a great impression. You’re invited to send a picture of your sign to share with Treatment Plant Operator readers.

Being careful what you say and how you say it can make a big difference in how customers respond to your utility’s messages, says the author of a new book from American Water Works Association.

To promote biosolids as a valuable asset, a city wastewater superintendent in Sumner, Washington, pays close attention to appearance and perception

Sound advice from WEFTEC on how utilities can tackle the topic of branding.