EditorialWhat Industry Professionals Do Is Not Treat Waste. It’s Make Clean Water.

What Industry Professionals Do Is Not Treat Waste. It’s Make Clean Water.

How long before the industry’s default position is to emphasize ‘clean water’ instead of ‘wastewater’ or ‘sewage’? It’s time to stop taking baby steps.

  • Appeared in print as "It’s About the Product"
  • By Ted J. Rulseh, Editor
  • March 2020
  • Let's Be Clear

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Filed Under

Branding Clean Water National Association of Clean Water Agencies (NACWA) Water Environment Federation Association

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Take a minute and try an experiment. Do an internet search under “clean water plant.” Then do a search under “wastewater treatment plant.”

Which one brings more results? When I tried this, I got 225,000 for “clean water plant” and 17 million for “wastewater treatment...

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