EditorialIt's Not Always Just the Message That Matters. It's the Frame You Put It in.

It's Not Always Just the Message That Matters. It's the Frame You Put It in.

Being careful what you say and how you say it can make a big difference in how customers respond to your utility’s messages, says the author of a new book from American Water Works Association.

  • Appeared in print as "Frame It Right. Say It Clear."
  • By Ted J. Rulseh, Editor
  • April 2018
  • Let's Be Clear

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Public Education Marketing Branding Survey American Water Works Association (AWWA) Public Relations

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The wrong frame can ruin a great picture. The best frame can’t save a bad picture. We know these things to be true, and they apply in an important way to messages you deliver to your publics.

A new book, Communicating Water’s Value Part 2: Stormwater, Wastewater & Watersheds,...

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