In dry areas, it’s easy to convince people to conserve water. When there’s a real prospect of not having water for lawn irrigation or car washing, or of someday having no water coming out of the tap, people respond to conservation programs.But what if you’re the water utility in Two Rivers, Wis., where I grew up? Two Rivers is a city of 13,000 on a point in Lake Michigan. How vast is that resource? Well, a few years ago my brother brought his two young boys for a visit and I told them about the big lake. As we drove





























