In a corner of Oregon where water supplies are bountiful, the Medford Water Commission faced a challenge in promoting conservation. With a mountain spring as the primary source of up to 26 mgd and the Rogue River as a secondary source, the commission maintained ample supplies and very low rates.Several years ago, Laura Hodnett, public information/conservation director, gave a presentation, “Lessons Learned: Selling Water Conservation Without a Crisis,” at the 2010 North Texas Water Conservation Symposium. What finally got the public’s attention was not a water shortage but the potential expense of expanding the Robert A. Duff Water Treatment Plant.Substantial
