YSI Unveils New, Responsive Website

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YSI, a Xylem brand, has launched a new, responsive website — www.ysi.com. The sleek, modern design now provides YSI customers with easy-to-read and find products, solutions and customer support on any size device, from smartphones to tablets to desktop computers.

The YSI.com website has been a high-priority project for nearly two years, managed by an internal development team working closely with outside consultants.

“We put so much time and effort into the new YSI.com,” says Tim Grooms, YSI director of marketing, “because we believe our web presence represents one of the most important ways we interact with our new and existing customers. We are driven to give our customers a superb user experience.”

YSI.com comes with another impressive new feature — whether searching by product, application or parameter, U.S. customers can now shop and buy many products online. The shopping cart and quote/pricing-request system is as simple and straight forward as possible and never gets in the way of customers who simply want to browse or get other information and product support materials.

In addition to a modern design that’s easy to navigate and read, content that’s displayed responsively on any device, and the ability to quickly shop online, the new YSI.com offers:

  • Simplified content menu
  • Immediate access to customer support
  • Quick customer login and registration
  • Videos, software and resource library of nearly every product
  • Active blog with up-to-date information written to help you succeed
  • Transparent customer reviews of products and services
  • Opportunities to connect and share with professionals via social media
  • Authorized distributors and repair and service centers worldwide
  • Events, training and webinars
  • Easy-to-use search function

“YSI has been here since 1948," Grooms says. "Our website is visible proof that we’re not only here to stay, but that we’re leading the industry in building relationships with our customers on the digital frontier. I hope all of our customers visit YSI.com and see for themselves how we’re striving to continuously improve on their behalf.”

About Xylem Analytics
Xylem’s analytics businesses are leading manufacturers of premium field, portable, laboratory and online analytical instruments used in water and wastewater, environmental, medical, food and beverage and life science applications. The company’s meters, sensors, analyzers and related consumables are used every day by thousands of people worldwide to analyze and control quality in countless industrial applications where precise measurement is required. Xylem’s analytics business has been created over the past two years with the acquisitions of OI Analytical, YSI and MJK Automation to their core businesses of WTW, SI Analytics, Aanderaa Data Instruments (AADI), Global Water Instrumentation, ebro and Bellingham & Stanley. For more information, visit www.xylemanalytics.com.


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