When the public is asked to approve water or sewer rate increases, it helps if they know where the money is going.
That was the reasoning behind the rebranding campaign in which the District of Columbia Water and Sewer Authority became DC Water. “Wastewater treatment is out of sight and out of mind,” says George Hawkins, general manager of the agency. “Nobody thinks about it, and the public often doesn’t recognize its importance.
“Now we have more stringent effluent requirements and a remarkably old, like Lincoln-administration old, collection system. If we don’t connect with the public, fundamentally, how are we going to
