King County Is So Flushing Awesome

With tipping fees steadily increasing, King County, Wash., knew it had to do something to change customer behavior. Cue the music video.
King County Is So Flushing Awesome
King County launched the catchy "Flushing Awesome" campaign in June 2014 in an effort to reduce the amount of trash being flushed down toilets.

Listen to it once, and you’ll be humming the wastewater-themed Macklemore parody often. It’s an earworm, all right — a catchy little tune intended to not only entertain, but also inform and change customer behavior.

The song, “This is Flushing Awesome,” and videos are part of a...

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