In my first newspaper jobs I covered a wide range of municipal organizations, including water and sewer utilities. One water utility had a small poster on a bulletin board next to where users paid their bills, comparing the cost of water to that of milk, beer, soda pop and other products. It listed the cost of water as: “Four gallons for one cent — delivered.”
That’s what I call a great piece of public communication. That utility’s water certainly costs more now (this was 40 years ago), but it’s surely still a terrific bargain next to, say, bottled water from the
