Our Industry's Image: Why Some Common Words May Not Be the Right Words

Some basic terms that water professionals use give outsiders bad impression of the industry. Maybe we should stop using them.

In writing and journalism studies, instructors reminded me often to avoid euphemisms. These are words designed to make things that aren’t so great sound better than they are — in essence a form of deception or, at best, obfuscation.

Some examples? Saying “pre-owned” car when...

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