Can’t Argue With Success?

San Francisco uses “potty humor” to draw attention and build support for a multibillion-dollar clean-water infrastructure upgrade program.

Common wisdom has it that references to “poop” are counterproductive when it comes to building public awareness and support for clean-water initiatives.

The San Francisco Public Utilities Commission is perhaps providing “the exception that proves the rule.” The city is about to...

Please login or register to view TPO articles. It's free, fast and easy!


Comments on this site are submitted by users and are not endorsed by nor do they reflect the views or opinions of COLE Publishing, Inc. Comments are moderated before being posted.