Starting Anew

Green Bay’s clean-water agency launches a new identity to foster more positive public perceptions and reflect a growing role in resource protection.
Starting Anew
From left, NEW Water Executive Director Tom Sigmund, communications and education coordinator Tricia Garrison, and treatment manager Bruce Bartel.

A clean-water agency’s name sets the tone for the way public perceives it. So when agencies call themselves “sewerage districts” or “sewer commissions,” the public gets the wrong idea. That is, people think of the raw material, and not the end product.

The Green Bay (Wis.)...

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