EditorialMaking Conservation Pay

Making Conservation Pay

Albuquerque water authority finds that a $20 incentive boosts attendance for a class in outdoor water conservation and helps cut water consumption.
Making Conservation Pay
Making Conservation Pay

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Making Conservation Pay
Laura Ferrary, co-owner of Smart Use, teaches water conservation. Customers receive a $20 credit on their bills for attending.

Automakers offer cash rebates. Shoe stores offer buy-one-get-one-free deals. Grocery stores offer double-coupon days. And the Albuquerque Bernalillo County Water Utility Authority offers a $20 credit on customers’ bills if they attend a free “Water Smart — How to Water Your...

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