Social Acceptance of Water Reuse Isn't the Biggest Challenge, Finds Surveys

European surveys have revealed that the perceived “yuck factor” typically predicted as a public reaction to wastewater recycling may not be as bad as thought. An anticipated negative perception of water recycling, or wastewater reuse projects, is frequently cited as a stumbling block when delivering large-scale water recycling projects.However, the surveys have revealed that the public is more open to wastewater recycling than the water sector has historically believed.Distributed to over 2,500 participants in the United Kingdom, Spain and the Netherlands, surveys carried out by Cranfield University focused on the use of recycled water for drinking purposes, and the use of recovered