The words traditionally used to define municipal treatment systems — sewer, sewage, wastewater — have never painted a flattering image in the minds of customers.
Municipalities and the industry at large are constantly seeking new ways to change the public’s view of wastewater. A lot of that is simple terminology; we say collections systems and treatment facilities, instead of sewers and wastewater plants.
One system in Albany County, New York, has taken that idea a step further by completely rebranding its wastewater division.
“We rebranded ourselves as the Albany County Water Purification District, which is really more of the
