AdEdge India Formed in Joint Venture Between AdEdge Water Technologies and InNow

A joint venture between AdEdge Water Technologies and InNow has started India's first arsenic treatment system in West Bengal.

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AdEdge Water Technologies and InNow India Pvt. Ltd. are announcing a joint venture to provide innovative water treatment solutions for municipalities in India for the removal of arsenic, nitrate, radionuclides and fluoride among other contaminants.

The joint venture will operate under the name AdEdge India and will be based in Gurgaon, India. AdEdge India will capitalize on the strong reputation AdEdge has garnered over the last decade providing more than 700 successful water treatment solutions globally and InNow’s strong understanding of the marketplace and market needs in India.

 The product lines for the joint venture include AdEdge Package Units and modular systems that use a variety of treatment processes including adsorption with Bayoxide E33, coagulation/filtration, and ion exchange.

“It’s very well known that India has some of the highest arsenic concentrations in the world,” says AdEdge CEO Rich Cavagnaro. “We’re excited to form AdEdge India and use our model of success from the United States and Latin America to bring high quality water treatment systems that are affordable to the Indian marketplace.”

AdEdge also announced that the joint venture has built and started up its first arsenic treatment system at a demonstration plant in India at a community called Sayestanagar in the North 24 Parganas District in the State of West Bengal.

The demonstration period will last for three months, allowing AdEdge to compete in upcoming tenders in the State of West Bengal. AdEdge India also is progressing projects in other India states such as Bihar, Assam and Punjab.

 The arsenic treatment system uses Bayoxide E33 adsorptive media in the process. Bayoxide E33 is the industry standard for arsenic removal and reduces both arsenic (III) and arsenic (V).

“Arsenic contamination in Indian subcontinent groundwater is unarguably the worst water poisoning in the world,” says AdEdge Senior Project Manager Saqib Karori. “We are excited to be given an opportunity to make a positive impact in the water quality situation in Indian subcontinent and improve the lives of the people. We have called this campaign ‘Live Arsenic Free.’”

InNow India is a subsidiary unit of InNow LLC, a U.S.-based company commercializing selected emerging technologies in water & wastewater treatment applications in India and Asian countries.

AdEdge has extensive experience in the removal of arsenic from water, as well as other contaminants, including iron, manganese, hydrogen sulfide, fluoride, nitrate and uranium. AdEdge specializes in the engineering, design, manufacturing and supply of treatment solutions, specialty medias, innovative technologies and membranes that remove contaminants from process or aqueous streams.

For more information about AdEdge products and services, visit


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