No one can really say how long Donald Trump's presidential campaign will last. If you told most veteran journalists or political junkies a year ago that Trump would be a front-runner through fall 2015, few would believe you. But Donald Trump has certainly been successful (still polling No. 1 in most national polls).Love him or hate him, his campaign illustrates many of our natural human biases and tendencies — either intentionally or unintentionally. Here are three prime examples that could be relevant to water utilities:1. Shorter is better
Political campaigns, or at least the successful ones, are all about communication. Not all candidates
What Donald Trump Can Teach Water Utilities
Love him or hate him, you've got to admit Trump's campaign has been interesting. Here are three observations from the campaign trail that could help utilities stand out.
Jan 11, 2016 | by Dominique Gomez, WaterSmart Software |














