Value of Water Coalition Offers New Education Campaign and Toolkit

New materials are free for water agencies, community-based organizations and others to use in outreach efforts.

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The Value of Water Coalition and the Water Environment Federation have released "What's the Value of Water?" — a new public awareness campaign and toolkit. As one of the original partners, WEF has been working with the Value of Water Coalition, WEF members, volunteers and leaders to raise awareness about the value and importance of water. The new toolkit is an important part of this effort and is available at no cost to anyone interested in educating the public about the need to invest in water infrastructure and water resources.

“The Value of Water Coalition is proud to create these beautiful and functional educational materials that can help organizations around the country educate and engage people about the true value of water,” says Radhika Fox, director of the Value of Water Coalition. “It was an amazing process of collaboration among the 30 members of our coalition. We have some of the top leaders in water engaged in our coalition, and this toolkit brings together decades of expertise in how to effectively communicate the value of water.” 

The “What’s the Value of Water?” toolkit provides the following materials:

  • Billboards
  • Outdoor advertisements
  • Print advertisements (horizontal and vertical layouts)
  • Bill stuffers
  • Conference banners
  • Water fact sheet
  • Message guide
  • Social media graphics

“Our water resources are being stressed more than ever, but it can be challenging to communicate this in ways that we can all relate to," says Eileen O’Neill, WEF executive director. "Sometimes the most impactful message about water is the simplest one: What would it be like to live a day without it? WEF is proud to be a part of this important effort, and we hope the entire water sector uses these materials to help spread this message from coast to coast.”

All materials are available for download on the Value of Water Coalition website: Please review usage guidelines before publishing any materials.

About the Value of Water Coalition
The Value of Water Coalition educates and inspires people about the essential need for water investment. The Coalition advances positive solutions to our nation's pressing water challenges. Members include: Alexandria Renew Enterprises, American Society of Civil Engineers, American Water, American Water Works Association, Association of Metropolitan Water Agencies, Atlanta Department of Watershed Management, Black and Veatch, Brown and Caldwell, Camden County Municipal Utilities Authority, CH2M, DC Water, Dow Chemical Company, Hampton Roads Sanitation District, Hazen and Sawyer, Kansas City Water Services, LA Sanitation, Metropolitan Sewer District of Greater Cincinnati, Metropolitan Water Reclamation District of Greater Chicago, MWH Global, National Association of Clean Water Agencies, National Association of Water Companies, Northeast Ohio Regional Sewer District, Philadelphia Water Department, San Francisco Public Utilities Commission, United Water, U.S. Water Alliance, Veolia, Water Environment Federation, and Xylem.  

About WEF
The Water Environment Federation is a not-for-profit technical and educational organization of 36,000 individual members and 75 affiliated Member Associations representing water quality professionals around the world. Since 1928, WEF and its members have protected public health and the environment. As a global water sector leader, our mission is to connect water professionals; enrich the expertise of water professionals; increase the awareness of the impact and value of water; and provide a platform for water sector innovation. To learn more, visit


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