In the 1990s, consultant Tom Peters enjoyed a reputation as a business guru, a breaker of outdated norms and traditions, a promoter of new and exciting ideas and approaches.
One thing he railed against was the tendency of companies to reject concepts or innovations they didn’t come up with on their own. He called it the “not invented here” syndrome: Company A would refuse to adopt something, even if likely to be beneficial simply because it was developed by Company B.He encouraged companies to replace that mindset with a new mantra: “Not invented here but swiped with pride.” Of course this
