Many studies prove that to really hit home with your message, it needs to be delivered multiple ways. The public relations team at the Central Contra Costa Sanitary District of California follows that approach in ramping up communications urging citizens to avoid flushing wipes.The education campaign about wipes began in 2009. More recently, the district launched a “Wipes Clog Pipes!” campaign, spreading the message at community events and through newsletters, social media ads and a giant billboard along Interstate 680. The district is also working with industry groups to develop new flushability guidelines and to improve wipes’ design and labeling.“It’s
