EditorialNames Do Matter

Names Do Matter

Clean Water Services in Oregon sees significant and tangible benefits from naming itself for the end product, rather than the raw material.

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Names Do Matter
Mark Jockers, government and public affairs manager, Clean Water Services.

The agency in Oregon now called Clean Water Services was born in 1970 as the Unified Sewerage Agency (USA).

The name fit. In 1970, residents voted to unify more than 20 wastewater treatment plants operated by more than a dozen cities and private developments, creating one of...

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