Sticking to Principles

Three basic ideas permeate Joanne Rufft’s presentation for Artesian Water Company on the value of groundwater resources.
Sticking to Principles
When she makes school visits such as this stop at Marbrook Elementary in Wilmington, Del., Joann Rufft stresses three key principles: Preserve it. Protect it. Conserve it.

When Joanne Rufft visits a fourth grade classroom on Delaware’s Delmarva Peninsula, she brings along a couple of models, some handouts, a video or two, and three phrases she repeats as often as possible during her 90-minute presentations.

“We talk about three principles when it...

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