Ever since Dallas Water Utilities targeted water conservation awareness in 2001, the pattern has been to run a campaign for two years, then move on to a new concept.
In November, however, DWU and the Tarrant Regional Water District (TRWD) decided to extend their Lawn Whisperer campaign into a third year. “We usually like to keep the campaigns fresh,” says Carole Davis, water conservation division manager. “But this has been a very effective campaign, so we want to get the most out of it that we can.”
The bearded Lawn Whisperer, with the swagger of Indiana Jones and the common sense of
