Less Is Better

El Paso Water Utilities succeeds with a fresh campaign to get customers to reduce their water consumption.
Less Is Better
This still picture was taken from an ad in the El Paso Water Utilities “Less Is the New More” campaign, emphasizing watering schedules.

When your organization provides water to a major city in the middle of the second-largest desert in North America, a conservation message never gets old — all that might change is the delivery. That's why the theme of the El Paso (Texas) Water Utilities' "Less Is the New More"...

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