When your organization provides water to a major city in the middle of the second-largest desert in North America, a conservation message never gets old — all that might change is the delivery. That's why the theme of the El Paso (Texas) Water Utilities' "Less Is the New More" campaign seems fitting.
Christine Montoya, vice president of marketing and communication, says EPWU has been conducting water conservation campaigns for more than two decades, but in the face of a record drought and a growing population, it can't afford to back off.
"Less Is the New
