The Fire Chief Project: If you don’t blow your horn, who will?

King County treatment division releases videos highlighting satisfied biosolids customers

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What is one of the first things you see and hear in a community parade? It’s the fire engine rolling down Main Street, uniformed officer at the wheel, honking the horn at full volume, urged on by kids.

It’s a metaphor for the way fire departments talk themselves up in the community. They do it well and are rewarded with public support and prestige. Why can’t clean-water facility teams do likewise?

The Wastewater Treatment Division in King County, Wash., is borrowing a page from the firefighters’ playbook, not by driving a truck in a parade but by posting videos online that show user’s experiences with a biosolids product called Loop.

The first in a series of videos shows a testimonial from a woman who uses a compost made from loop on her vegetable garden.

Also appearing in the video series will be scientists, farmers, environmental educators, and Wastewater Treatment Division team members. The one-minute videos show how Loop biosolids nourishing cropland and help sequester carbon to fight climate change.

King County’s treatment plants have produced Loop for almost 40 years. Some of it is used to make a commercial compost called GroCo. You’ll be able to find more Loop videos in the coming weeks at

Clearly, the King County treatment division team members are making progress toward attaining fire chief status in the public eye. What are you doing to advance the aims of The Fire Chief Project? Send a note to and tell your story. Because if you don’t no one else will.


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