For some time I’ve been suggesting that treatment agencies actively emphasize what goes out of their plants instead of what comes in – in other words, we should talk about “clean water plants” instead of “wastewater treatment plants or “sewerage plants.”
Now another agency has taken a step in that direction: The Green Bay (Wis.) Metropolitan Sewerage District (GBMSD) has decided to rebrand itself as NEW Water. The “NEW cuts two ways: It suggests reNEWal while reflecting the fact that the Green Bay district serves a major slice of NorthEastern Wisconsin.
Apparently GBMSD will remain the official name, but NEW Water will
