After its 125th anniversary year, American Water revealed the results of a yearlong, nationwide campaign to educate and raise awareness about the value of water. The company launched a variety of efforts in 2011 that used the anniversary as a platform to promote water conservation and efficiency, and the importance of protecting water from source to tap.
Through partnerships with non-profit organizations and the U.S. EPA WaterSense program, public service messages, online and social media tools, and student education efforts, the company reached hundreds of thousands of consumers.
“We thought our 125th Anniversary was a good platform to help educate our customers
