​Changing Minds: How the Industry Is Gaining Public Trust in Water Reuse

See how water treatment professionals are fighting 'toilet-to-tap' branding and making progress in public acceptance of direct potable reuse

​Changing Minds: How the Industry Is Gaining Public Trust in Water Reuse

Getting ratepayers on board with water reuse may seem daunting, but those who have been keeping a finger on the pulse of public perception say the times they are a-changin’.

“The psychological opposition to water reclamation is in decline,” says Brent Haddad, professor of...

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