Listen to This 90s Rap Song About City Water

It may not have charted on the Billboard Top 40, but this song promoting Louisville, Kentucky's tap water is certainly worth a listen

Listen to This 90s Rap Song About City Water

Interested in Treatment?

Get Treatment articles, news and videos right in your inbox! Sign up now.

Treatment + Get Alerts

The only thing better than a rap song promoting a utility’s trademarked tap water is … no, there’s nothing. It’s the best thing ever, and you can listen to it here.

That gem, titled “You Can’t Top the Tap,” was recorded in 1997, and Louisville Water Co. is sharing it in hopes that someone out there can re-record it. The utility is holding a contest to see who can best do the job, and the top five choices will go to a community vote deciding who ultimately wins two tickets to see PNC Broadway in Louisville’s production of Hamilton at The Kentucky Center.

Contestants can send a video version of the song by July 4 to Contest rules are available here.

This is all part of Louisville Water Co.'s ongoing anniversary celebration since trademarking its water as Pure Tap 21 years ago. The 21-week campaign highlights one of the city’s most prized assets — its award-winning tap water.

The Louisville Pure Tap campaign highlights the quality, innovation and value of the city’s tap water, a drink that’s twice earned the honor as the “best-tasting tap water in America” from the American Water Works Association.

“For a city renowned for its award-winning beverages in both bourbon and drinking water, it’s only fitting to celebrate Pure Tap’s 21st birthday,” says Louisville Mayor Greg Fischer. “It’s a great way to recognize Louisville’s pioneering past, as well as its innovative present, that has given us remarkable water that continues to be such an important resource.”

The 21-week celebration will include tours of Louisville Water facilities and lots of Pure Tap served at dozens of community events in addition to the remake of “You Can’t Top the Tap.”

Louisville Water began as Kentucky’s first public water provider in 1860, and the company pioneered experiments into modern-day water treatment. Its two treatment plants are ranked as two of the top 16 in North America for quality water with the Phase IV Partnership for Safe Water.

“Louisville Water is one of the premiere water utilities in the United States and our water quality is ranked among the best in the country,” says Spencer Bruce, president and CEO of Louisville Water. “It’s important that we talk about the science that goes into making and delivering a product that everyone in this community uses. The pure tap campaign is our platform to elevate the value of water.”

Why name the tap water?

The seeds for the Louisville Pure Tap campaign were planted at a time when bottled water sales and home treatment devices were gaining in popularity. The results of a local blind taste test of bottled waters ran in The Courier-Journal in 1996, and Louisville’s chilled tap water scored higher than the bottled brands. Louisville Water thought if the water was so good, why not give it a name?

The Louisville Pure Tap campaign started with an empty bottle and the message that if people wanted great, high-quality bottled water, all they need was a bottle. The campaign has evolved from focusing on the container to the product itself. Today, the campaign reaches more than 1 million people through events, education and social media.


Comments on this site are submitted by users and are not endorsed by nor do they reflect the views or opinions of COLE Publishing, Inc. Comments are moderated before being posted.