New Initiative Raises Awareness of Water Sector Challenges

Grundfos recently launched a new campaign to help water/wastewater utilities increase the public's understanding of challenges in the water sector.
New Initiative Raises Awareness of Water Sector Challenges
Available on the website, this interactive graphic allows consumers to click on individual steps in the water circle to learn how water gets from the source, to the tap and ultimately to wastewater treatment and reuse.

Interested in Pumps?

Get Pumps articles, news and videos right in your inbox! Sign up now.

Pumps + Get Alerts

Grundfos has announced the launch of its Who Runs the Water that Runs America initiative, which was created to help water and wastewater utilities raise public awareness of the many challenges in the water sector. The initiative seeks to celebrate the professionals behind the scenes who keep the water flowing in America.

“Our goal is to bring the heroes of the water and wastewater utilities to the forefront and help them with their public communication,” says Robert Montenegro, vice-president of sales in Water Utility/Municipal at Grundfos. By providing water utility companies with easy-to-use tools to communicate with the public, Grundfos hopes to help achieve that goal.

“I think that most Americans, when asked ‘where does water come from,’ would say, ‘the kitchen faucet.’ Very few people actually pay much notice to how the water gets there,” says Grundfos CEO Mads Nipper. “They aren’t thinking about the process, mounting costs or the water delivery network that makes this resource possible. Moreover, it’s the local municipal water workers — whose work we take for granted — who are the true hidden heroes in this water cycle.”

Public communication tools

Water utilities across the U.S. want to change the way Americans think about water. In fact, according to American Water Works Association’s 2016 State of the Industry Report, communicating with the public is one of the top three concerns of water utility professionals.

Grundfos is aiming to help water and wastewater utilities in this outreach effort by offering digital resources that will allow individual utilities to create messaging appropriate for their local audiences using the following key elements:

  • A Customizable Who Runs the Water That Runs America video that water utilities can tailor to their individual service areas by adding specific utility information and photos. This short video celebrates the value of water and water utility workers.
  • The website offers consumers a chance to learn about the water life cycle and water usage. The site also offers an interactive water footprint calculator, map of water prices across the country and water-saving tips.
  • Social media and website content that includes posters and content for sharing on social media sites or inclusion in water utility websites, and downloadable newsletters to help target local utility customers.

As a leader in the field for more than 70 years, Nipper says Grundfos understands this initiative serves a greater purpose. “Grundfos is a water solution provider and, of course, we produce pumps, but we do a whole lot more as well,” he says. “We feel that we have a great stake in the obligation of sharing the story about the importance of the water sector and the importance of the work that the water utilities do.”

For more information, visit or


Comments on this site are submitted by users and are not endorsed by nor do they reflect the views or opinions of COLE Publishing, Inc. Comments are moderated before being posted.