The Fire Chief Project: Euphemisms

When it comes to language, the clean-water profession often has it backwards

Do you know what a euphemism is? It’s a clever (and not in a good way) trick for making something sound better than it really is, or make something bad sound good, or at least not quite so bad.

Even if you’d never heard the term, you’ve heard euphemisms. Like “pre-owned car” for...

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