Beautiful Biosolids? It's All About Perception

Effective brand-to-consumer connections that leverage key positive triggers help a Washington community make the most of biosolids.
Beautiful Biosolids? It's All About Perception
The team at the Sumner Wastewater Treatment Facility includes, from left, Danielle Lee, operator; Ron Basinger, lab technician; Clay Watkins, journeyman operator; Matt Ellingson, operator; Greg Kongslie, superintendent; Twyla Proctor, administrative assistant; Anthony Vendetti, chief operator; Ryan Vonderau, journeyman operator; and Fred Miller, maintenance technician I.

Few would think of biosolids as attractive, but that was the goal Gregory Kongslie set for Sumner Grow, the Class A exceptional-quality biosolids product from the Sumner (Washington) Wastewater Treatment Facility.

“While planning the 2005 upgrade, we knew homeowners would...

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