California Utility Tackles Flushables With Multimedia Campaign

Multiple media and ever-changing approaches help a California sanitary district drive home to customers the problems wipes can cause.
California Utility Tackles Flushables With Multimedia Campaign
The multifaceted “Wipes Clog Pipes!” campaign educates customers about what can and can’t be flushed.

Many studies prove that to really hit home with your message, it needs to be delivered multiple ways. The public relations team at the Central Contra Costa Sanitary District of California follows that approach in ramping up communications urging citizens to avoid flushing...

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