Higher Frequency — and a New Channel

Responding to readers’ warm welcome, WSO upgrades to a monthly publication. We’re also offering exclusive online articles with information to help you excel.

In many endeavors, frequency matters. In advertising a product, it takes several exposures to bring a prospect to the point of buying. In fishing, you have to keep casting. To grow a lawn, you have to keep watering — or those green sprouts turn brown.

In publishing, if you want...

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