Brand New Look

The water and sewer authority in the U.S. capital reaches out to customers by creating a new brand and the slogan, “Water is Life”

When the public is asked to approve water or sewer rate increases, it helps if they know where the money is going.

That was the reasoning behind the rebranding campaign in which the District of Columbia Water and Sewer Authority became DC Water. “Wastewater treatment is out of...

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