“Water’s Worth It” is a new messaging campaign from the Water Environment Federation that aims to raise awareness about the value and importance of water, water-related issues, and the water professions. WEF is developing the campaign for official launch on March 22, World Water Day 2012.
The campaign answers questions about how people’s actions, attitudes, and the things they value most are closely connected with water. The “Water’s Worth It” tagline can be used on its own, in support of an existing program or brand, or coupled with a simple keyword to alter its impact and reach. It is designed to be easily customized to the needs of water agencies to help them reach any audience, in any location, about any issue.
“As WEF continues to take the lead in addressing emerging water issues, we also must work to build the public’s understanding and support of water’s value and importance, which is essential to the success of WEF, our members, and the entire profession,” WEF said on its website. “It is our hope that ‘Water’s Worth It’ will help us do that.”
WEF created and sponsors “Water’s Worth It” and will develop and manage the campaign, with feedback, input, and ideas from members and stakeholders. For agencies using the campaign, WEF will provide general usage guidelines. Watch www.wef.org for developments in this initiative.
